Our answer to a very interesting discussion on Linkedin:
I agree with everyone’s post.
All we talk about here is a way to measure our on-site interactions and provide valuable data to clients and sponsors. All we’re after is something that will bridge our on-site/physical presence with our digital selves, so as to be able to easily extract data and be able to offer stats and demographics to the sponsors and even measure how successful a stand was at an event; how many leads they’ve generated, what was the follow up etc.
Well obviously the key is mobile. It is the only device that can bridge our physical and digital selves and provide long-anticipated data that clients and sponsors can capitalise upon. I really want to put out an opinion piece here rather than advertise our services, but I do have to say we ourselves were so frustrated that we didn’t have this ability for all these years, so we created a system which captures:
1. Everybody who enters a venue (to attend an event) with demographics (gender, industry, profession,location, their objectives from the event) directly from their mobile phone.
2. Capture who is interested in which delegate through the profile views they exchange.
3. Capture how many appointments where arranged on-site and among which delegates
4. Capture every single delegate that the team at a stand talks to and a system where they can file on their mobile phone what they have talked about onto each of those profiles. Afterwards that shows as a follow up agenda onto their online account with full info about the person they need to follow up with.
5. Event Analytics of delegates’ activity throughout the day.
The solution is there, it is interactive, it syncs mobile and web instantly and it answers the need that 70% of the respondents expressed at this summer’s report by Fast Future Research ‘The Convention 2020 Report’: they considered on-site social networking to be the most anticipated technology in the conference market.