Last week, Place Vendôme, in the heart of Paris, was filled with illuminations from its luxury boutique windows, winter holiday decorations and the charming glow of brasseries. A few meters away, down the idyllic Rue de Castiglione, the Westin Hotel was also alight with the screens of hundreds of Blackberries, iPads, and iPhones, all belonging to private equity investors using Yasmo Live.
They were attending Informa’s SuperInvestor conference, which gathers the world’s top private equity investors, to discuss partnerships, emerging markets and solutions for the unique issues facing their industry.
SuperInvestor is indeed super charged. On day one, its 800 attendees were averaging 20 discussions and panels per day. On day 3, Louis, cappuccino “artiste” at the conference bar reported serving 388 caffeinated beverages before lunch time.
We won’t pretend the conference wasn’t a tense affair. We are still weathering one of the worst financial crises in modern times, and Guy Hands, Terra Firma’s iconic leader, summed the mood up well when he explained to a packed audience how desperately the industry needs those who actively take risks and create innovative solutions for real world problems.
It wasn’t surprising in that context that delegates were generally impressed with our app, and with having the entire conference at their fingertips. The PE types to like to be plugged in after all!
This was the first of several investment conferences that Informa ICBI has appointed us to handle around the world. So watch this space to see how we are helping financial professionals around the world network themselves out of the recession!