Every successful company has its defining moments: the important turning points when everyone involved knows that they are creating history, the ones that you know for sure will propel you into the big time. Twitter had its SXSW festival, Skype had its Ebay, and now Yasmo has had it’s New York Forum, an invitation-only leadership forum that gathers some of the world’s brightest and most successful executives.

To be sure, we’ve done bigger events. Technology World, for example, catered to more than 2,000 people compared to the NYF’s 500. And it’s not the first time that we have worked for a prestigious company. We have, after all, managed events for the likes of Bloomberg and TechCrunch. But the New York Forum is in many ways simply in a league of its own. For one, the production team behind the event is absolutely world class, led by the former organiser of the World Economic Forum, Richard Attias. The level of participants is astounding too. We had never seen so many Chairmen and CEOs appear on the “People around you” tab of the app. Just check out the list of speakers and you will understand what we mean…and the 500 other “mere” attendees were just as high level.
Then there was also the fact that we were rolling out V2 of our app at the event: fully skinned in the colours of the NYF, featuring Twitter and LinkedIn integration and live video streaming of the sessions. There was even a 17″ screen dedicated to our app in the main lobby, where participants could casually check the programme of the next panel, or the whereabouts of their next break-out session.

It’s fair to say that we have never worked this hard for an event, and collaborating with the likes of Richard Attias & Associates really makes you up your game. And it was all absolutely worth it, obviously. The level of engagement with the app was phenomenal, and on a personal level, it is hard to exaggerate how incredibly inspiring two days of brainstorming with some of the world’s most successful leaders can be. Watch out for your invitation to NYF 2012…you might get lucky!