Another event, another global capital. We might be in a recession, but that hasn’t slowed London down on the innovation front: when London Launch advertises its Live exhibition as “super high tech” it really isn’t kidding. In fact, London Launch was created three years ago with the specific goal of revolutionising the events industry, no less, so we felt quite privileged when they hired us to be a part of their flagship conference.
The concept is simple: simply take apart everything you thought you knew about organising events, and super-charge each element with cutting-edge technology. The result is as beautiful as it is efficient: traditional stands are replaced with digital 3D canvases, marketing collateral is entirely virtual and, of course, networking is put on steroids thanks to the most innovative of all conference apps: yours truly.
LondonLaunch:Live is an event for event professionals, and there is no doubt that it perfectly captures the industry zeitgeist: technology is making quantum leaps, fast moving from the status of nice-to-have to NEED-to-have. In short, the lovely people at London Launch are our type of guys: bold, hungry and perfectly in tune with the era. Our partnership with them is over the long term, so watch this space!