London, December 3, 2010 – Yasmo Live announced today that it has been appointed to supply its onsite networking services to the more than 2,000 delegates expected to attend the UK Trade & Investment’s (UKTI) flagship technology event on December 7-8, 2011.
Delegates will benefit from the networking facilities provided by the Yasmo mobile app, allowing them to search each other’s profiles and to connect with fellow attendees directly from their mobile phones. The app will also make the UKTI’s Technology World in partnership with UK NanoForum event a more interactive experience for delegates, giving them the opportunity to interact in real time with speakers and panel discussions.
As part of its engagement, Yasmo Live will also supply the UKTI with a full demographic mapping of delegate networking activities. Thanks to its proprietary conference analytics tools, it will provide detailed statistics on the interactions conducted through its app at the event, which can be broken down by key indicators such as the geographical origin or the business function of delegates.
Stephen McGowan , Head of ICT Operations at UKTI, commented: “Yasmo Live is a welcome addition to the resources we offer our delegates, and to the measurement tools we use to make Technology World as productive an event as possible”.
Areti Kampyli, CEO of Yasmo Live, commented: “Technology World is a hugely successful event at the cutting edge of technology and science. We are delighted to have been selected to cater to the networking needs of such an elite cast of delegates”.
About Yasmo Live
Yasmo Live, www.yasmolive.com, is a real-time mobile conferencing tool that allows event attendees to see their fellow participants’ profiles on their mobile’s screen at conferences supporting its service. Yasmo Live bridges delegates’ digital and real presence, using their mobile phones to enable them to search and display people’s profiles that are physically nearby. It serves as the ‘missing link’ or ‘mutual friend’ event attendees wished they had, to help them meet the right people. The company is headquartered in London. For more information, contact Areti Kampyli at areti.kampyli@yasmolive.com or on +44 (0) 7981644975 or follow us on Twitter @yasmolive.
About Technology World in partnership with UK NanoForum 2010
For 2010 the UKTI has brought together two previously successful events, Technology World and UK Nano & Emerging Technologies Forum,to create one major two-day event that showcases the best of UK science and technology to an international audience. Last year the two events jointly attracted over 1700 visitors, facilitated more than 3,000 meetings between UK and overseas companies, and generated an estimated £118 million of potential business transactions. This year, the event will be held at the impressive ExCeL Convention Centre in London.
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