Archive for October, 2010

Oct 26

Yasmo Live nominated for Best Mobile Startup at the TechCrunch Europe Awards!

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You heard us! Yasmo Live has been nominated in the Best Mobile Startup category at the Europas, the TechCrunch European startup awards. So vote for us now if you have already experienced the addictive power of our networking app, or read on if you don’t know us, but are ready to be convinced.

The Europas recognise and celebrate the most compelling technology startups and innovations of the past year, and we are definitely up there with the best of them. Twelve months ago, the Yasmo App was little more than an elaborate concept in the mind of its founders, who were living off a tiny grant and their bloated credit cards…nowhere near the serious contenders we are now!

So why do we deserve to win the awards?

First, our application is a visionary solution to conference networking, the missing link between Foursquare and LinkedIn that ensures you will never miss another opportunity at a conference ever again (Seriously? You didn’t know? Get the 2 minute low-down by watching our video)

Second, we’ve blazed ahead in the last twelve months, securing two rounds of angel investment and developing a very slick, fully functional app for iPhone – look for us on iTunes – and J2ME, meaning anyone can use it, as long as they have a java-enabled phone (think BlackBerry, Nokia, HTC, Samsung, Motorola, etc)

And Third, if that hadn’t convinced you yet, we’ve already managed to build a very serious client list of well established event organisers including the Mobile 2.0 committees of Barcelona and Silicon Valley, MobileMonday Global, Avise Partners for the i7 summit and the World Investment Forum and Living Labs Global, with some more biggies in the pipeline.

Winning these awards would be a tremendous recognition of the work we have accomplished so far, and a very powerful marketing tool. Every single vote counts, so please vote for us here and ask your friends, families, followers, colleagues, contacts and whoever else you can think of to do the same!

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Oct 21

What are trade shows doing to generate new sponsorship revenues: Capitalising on data

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Our answer to a very interesting discussion on Linkedin:

http://linkd.in/9uvjIY

I agree with everyone’s post.

All we talk about here is a way to measure our on-site interactions and provide valuable data to clients and sponsors. All we’re after is something that will bridge our on-site/physical presence with our digital selves, so as to be able to easily extract data and be able to offer stats and demographics to the sponsors and even measure how successful a stand was at an event; how many leads they’ve generated, what was the follow up etc.

Well obviously the key is mobile. It is the only device that can bridge our physical and digital selves and provide long-anticipated data that clients and sponsors can capitalise upon. I really want to put out an opinion piece here rather than advertise our services, but I do have to say we ourselves were so frustrated that we didn’t have this ability for all these years, so we created a system which captures:
1. Everybody who enters a venue (to attend an event) with demographics (gender, industry, profession,location, their objectives from the event) directly from their mobile phone.
2. Capture who is interested in which delegate through the profile views they exchange.
3. Capture how many appointments where arranged on-site and among which delegates
4. Capture every single delegate that the team at a stand talks to and a system where they can file on their mobile phone what they have talked about onto each of those profiles. Afterwards that shows as a follow up agenda onto their online account with full info about the person they need to follow up with.
5. Event Analytics of delegates’ activity throughout the day.

The solution is there, it is interactive, it syncs mobile and web instantly and it answers the need that 70% of the respondents expressed at this summer’s report by Fast Future Research ‘The Convention 2020 Report’: they considered on-site social networking to be the most anticipated technology in the conference market.

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Oct 18

The i7 Summit: Creating a Community Feeling

Summit Chronicles No Comments »

Definitely the most thought provoking event we have ever been to. The organising team have managed to create a real sense of community over the years–something that few conferences can ever hope to achieve – that made everyone feel like part of the family as soon as they walked into the beautiful Chateau, where the event was hosted. A great starting point for Yasmo Live to bring everybody even closer together.

I7 focuses entrepreneurship, innovation, technology and society. As entrepreneurs ourselves, a lot of the panels and speeches really hit home. From sculptor Jean-Pierre ‘I feel like a duck in a shoe shop’ Rives urging us to retain the freedom and creativity that gives our companies the edge, to Mimis Michaelides, MD of Performa, explaining why we should ‘reward success, celebrate failure, but punish inaction’. The prize for most outlandish statement probably goes to Capgemini’s Pierre Hessler though, who after explaining that in order to conceive a company properly entrepreneurs needed to seek the help of a sexologist, went on to add that what is really needed to establish a company is a good psychologist ‘because everybody loves innovation but hates change.’ Good  job Yasmo has a resident psychoanalyst then!

But even better than the panels was the fact that we enjoyed our biggest delegate uptake ever. I7 people just got it. We were humbled by their embracing of our technology and their enthusiastic feedback. Here was a real accomplishment of the mission that lies at the heart of our company: satisfying people’s need to belong to a community and to engage in the warmth of face-to-face interactions, without having to go through the awkward, sometimes insurmountable, initial introduction phase. We’ll definitely be back next year, if they’ll have us that is!

We would like to extend a special thank you to Jean-Bernard Guerree, founder of the i7 Summit and managing director of Avise Partners, Joshua Bower Saul, VP Europe, Patrick Consorti, Market Development and Flavia Fontana Giusti, programme coordinator at Avise Partners for making us all feel so welcome; and a very special kudos to Jacques Collin and his team who manage the exquisite Chateau Les-Fontaines.

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