See you mobile!

We are very proud to announce that on Tuesday, 15 December at the TechCrunch ChristmasCrunch event in London, we will premiere our  real-time mobile conferencing platform.

At the TechCrunch event, we are inviting a select number of attendees to us Yasmo Live and they will be able to see and search through a rotating list of picture-based profiles of fellow attendees on their mobile phone, not a rented device.

How does it work?  Simple. The Yasmo Live platform deploys Wi-Fi enabled networks, increasing the speed of data exchange and surpassing mobile data charges, especially for conferences taking place abroad.

Developed for both the conference goer and the organiser, so that neither lose any business opportunities, users can immediately locate and meet sought after business leads, customers, partners or media contacts, or store their details for later use, making every moment at the conference count.

Plus, for the conference and event organiser, we provide a compelling new advertising platform as well as the means to increase attendance rates and registration. Our white label service gives sponsors exclusive visibility amongst highly targeted audiences by enabling them to ‘dress’ the application with their brands and track the effectiveness of their advertising.

We believe that there needs to be a union of both the physical and digital world at events and conferences and Yasmo Live reduces the cultural and technological barriers for event organisers and creates a two-way communication platform for vendors, sponsors and attendees. The platform enables better tracking of registered delegates, easy gathering of feedback forms and identification of the demographics and special interests of attendees all of which lead to more profitable and meaningful events.

Installing Yasmo Live on the mobile phone is simple and requires one download. It allows users to save and take notes on individual profiles onto their personal Yasmo Live account, where they can login and pursue contacts made or even missed at the event. Users can filter connections through preferred criteria and search for those business leads they want to network with. The second version of the application will feature embedded microblogging features for extended networking capabilities in Q1 2010.

If you are in London at the TechCrunch event, we hope you will try this new real-time networking experience and sign up at www.yasmolive.com. See you mobile!

As sponsors create trusting relationships with clients and customers at annual events, they also enter into competitive environments where other companies are equally approached and also crave to secure the mutually desired benefit of sponsorship category exclusivity. Endorsing one’s corporate identity with the logo or brand name on as many promotional items as possible is the key incentive for sponsorship by big companies.

YasmoLive has created a novel sponsorship opportunity for these extreme competitive situations. Using white label services over the mobile application solution, sponsors are able to adorn the application with their logo, brand name or other marketing icons and thereby gain attention and heightened visibility amongst all those attendees and visitors to an event. Targeting your self-selected audience is part of YasmoLive’s sponsorship package and ensures unique brand exposure to those utilizing the innovative and sophisticated mobile application.

Creating public awareness, improving one’s company credibility, increasing media coverage and enhancing relationships with public bodies are key motivating points for sponsorship; however companies also seek out those events which show a positive return on their sponsorship efforts. In the past, primarily large companies offered and could afford sponsorship for events. Today YasmoLive offers both large and smaller companies the opportunity to boost their visibility and public awareness and get involved in sponsorship and events that support hi-tech and new mobile devices, surpassing cultural and technological barriers. In addition, sponsors are given the opportunity to network and engage with previously unidentified customers, competitors or partners.

The location, timing and content are three critical issues for all conferences, but more important is building connections and introductions. However tedious a show may seem, it is important that the show provides participants with useful activities that complement the general atmosphere of the show and facilitate successful networking between buyers and sellers. Trade shows and conferences create remarkable and impressive environments for exhibitors and attendees to meet prospective partners and customers in a very short period of time, personally present their products or services (and any useful product information) and establish a dependable relationship and fine first impression.

The trade show gives vendors an ideal opportunity to make early introductions that can lead to future fruitful business communications and dealings. Therefore it is worthwhile for vendors to make the effort in two main areas:

• define and grasp the message to express to all attendees and visitors
• pre-plan to meet relevant attendees and prospects

Two main types of supporting solutions available today for exhibitors and attendees at conferences include hiring an expert to assist with organizing the show and related activities, or various applications that provide a platform for organizing show details and tasks. Building on the deep need for fruitful interactivity between show participants, and on advancement in mobile technology, YasmoLive offers a new kind of solution to help enhance networking activities and easily connect with customers, prospects and the media attending the conference. We invite you to explore our website and learn more about YasmoLive and the great features it offers for all those interested in fruitful networking.

Please check back for fresh insight and information, Areti.

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At a Yasmo Live endorsed conference you can see your fellow participants profiles rotating on your mobile’s screen as you walk around them at the conference venue.

Yasmo Live bridges our digital and real presence, using our mobile phones to allow us to search and display people’s profiles that are physically nearby. It serves as the missing link or mutual friend you wish had joined you for the conference to help you meet the right people.

When attending a Yasmo Live conference, you know you have every opportunity to meet that sought after business lead, customer, partner, or media contact, while minimizing the initial awkwardness of meeting new people.

See you mobile…