Archive for the ‘Summit Chronicles’ Category

Introducing Yasmo’s instant event app creator…and we’re letting you test it for free!

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At Yasmo, we have a dream: for any event organizer, regardless of size or location, to be able to build a digital community around their event.

And now we’ve found a way to make that dream a reality: our instant app creator makes it easier than ever for you, dearest event organizer and valued client, to create your own beautifully tailored app.

This is probably the biggest upgrade we’ve made to the Yasmo app since inventing real-time attendee discovery, and to celebrate, we’re giving it to you for free!

Don’t worry, we haven’t touched the front end. The app still looks as beautiful as it always did, it’s still highly intuitive, it’s still completely customizable, and it still has all the awesome features that have made it a hit with some of the world’s leading event organizers , including Informa ICBI, MCI, Bloomberg and the Intersection, to name just a few. Seeing people around you in real time? Check. Browsing delegate profiles and organizing face-to-face meetings? Check. Skinning it with your own brand or that of your sponsors? Check. Twitter and LinkedIn integration, live streaming, live polls and interactive floor plans? Check, check, check, check!

So, what have we changed? Well, we’ve completely rethought the back-end, cutting ourselves out of the process so that you have complete control over how your app looks and feels.

In practical terms, that means you no longer have to go through us to upload your event program, delegate lists, artwork, speaker presentations, floor plan, create a twitter hashtag, etc. It can all be done very easily – and quickly – through our online management system. And it can all be done until the very last minute…heck, you can even make changes during the event if you want to!

To benefit from our free trial, simply create an event organizer account, log in, and follow the step-by-step guide to start creating your app-happy heart out!

That doesn’t mean we’re disappearing though…our client support team is still very much at the ready, and if you have any technical questions, we’ll be happy to guide you through the process.

So there you go, we hope you enjoy our instant event app creator, and we look forward to your feedback. Don’t wait too long before you try it out though…the free trial will be for a limited amount of time only.

Yasmo in the news!

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Mercury news published a great article on The Intersection conference, and even mentioned us:

“Organizers used a smartphone app called Yasmo – created by a San-Francisco based start-up — for the event, which made it possible to [...] “intersect” with every registered intersectionalist, from A to Zito.”

Read the full article here.

Watch out Googleplex, you’re about to be Yasmoed!

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Here at Yasmo HQ we’re all very, very excited about the latest big event to be using our app. It’s called the Intersection, it’s taking place at the Googleplex on the 19th of January and it’s going to spin your head with it’s cliché-busting discussions!

The Intersection isn’t your run-of-mill networking event. It has vision, it has social purpose, and it brings together some incredibly high-profile people to reflect upon innovation and social change. And even though some of our own personal tech heroes – such as Twitter’s Evan Williams and LinkedIn’s Reid Hoffman – will be there, it isn’t just focused on tech, far from it. Its aim is to bring together innovators from a large variety of fields – sports, art, academia, business – and “intersect” them together to push the boundaries of reflection.

What’s more, we’ll be releasing some new ground-breaking features for the Yasmo app during the event, which will be introduced by Yasmo’s founder & Chieftess – Areti Kampyli. She’ll be accompanied by our newly appointed Advisor to the CEO -Laurence Akiyoshi. Laurence is one of the most innovative and disruptive thought leaders in the tech space, working with the executive teams of giants like McAfee, Cisco and LinkedIn, amongst others, so it’s an honor that he has joined our ranks.

If you’ve been one of the lucky few to get an invitation to the Intersection, please make sure to say hi – we’d love to meet you there…you know how to find and meet us right? Of course you do! Just look us up on the Yasmo app when you get to the Googleplex, and send us a meeting request. It’s that simple!
You don’t have the app yet? Download quick on all mobile platforms out there:
      
Stay tuned for more info on our new features soon!

 

Uma aventura em São Paulo

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We’ve been looking at the Brazilian market for a while now, so when MCI, one of the world’s leading conference organizers, asked us to provide our event app at one of their conferences in São Paulo, we jumped on the opportunity.

And seriously, the Brazilians are masters at making you feel at ease. The set up was beautiful: imagine a futuristic speak-easy with soft lights and live jazz in the background. It created a perfect atmosphere for some relaxed business networking over breakfast. And just as everyone started settling in, a tribal bongo player broke the spell, reminding everyone that they were actually here to learn about the future of event management in the digital age (the bongo player was there to remind us what communication was about in the good old days…)

Under the banner “Eventos 3.0”, our own Chieftess, Areti Kampyli, kicked off the conference by talking about what makes a successful event app, and how it can facilitate business networking. She also ran through the main features of the Yasmo app, which for this occasion had been completely branded with MCI’s gorgeous designs. And because MCI had centred this event around the future of event technology, they made sure to use all our best features, from in-app tweeting to live streaming, as well as our core ice-breaker feature which allows people to discover each other via their mobiles and then meet each other face-to-face.

Without wanting to blow our own trumpet too much, it went down a storm. The thing about Brazil is that even though it has one of the world’s largest social media adoption rates, it is still pretty new to the use of digital networking for business purposes. But that is changing fast, and the speed at which the country is catching up is astounding.

That was followed by a series of thought-provoking presentations on sustainability, corporate gifting, global trends in the events industry, and an expert panel from some of São Paulo’s most prestigious meeting venues, including the iconic Hotel Unique, where the conference was being held.

We rolled out at about 3pm, slightly disoriented by the fact that it was still daylight outside, given that Eventos 3.0 ended in a nightclub atmosphere, with a group of flash mob dancers leading delegates in a surprise boogie. It was the first time our event app was used at a conference in Brazil, and given how fun that was, we hope there will be many more to come!

The i7 Summit: Creating a Community Feeling

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Definitely the most thought provoking event we have ever been to. The organising team have managed to create a real sense of community over the years–something that few conferences can ever hope to achieve – that made everyone feel like part of the family as soon as they walked into the beautiful Chateau, where the event was hosted. A great starting point for Yasmo Live to bring everybody even closer together.

I7 focuses entrepreneurship, innovation, technology and society. As entrepreneurs ourselves, a lot of the panels and speeches really hit home. From sculptor Jean-Pierre ‘I feel like a duck in a shoe shop’ Rives urging us to retain the freedom and creativity that gives our companies the edge, to Mimis Michaelides, MD of Performa, explaining why we should ‘reward success, celebrate failure, but punish inaction’. The prize for most outlandish statement probably goes to Capgemini’s Pierre Hessler though, who after explaining that in order to conceive a company properly entrepreneurs needed to seek the help of a sexologist, went on to add that what is really needed to establish a company is a good psychologist ‘because everybody loves innovation but hates change.’ Good  job Yasmo has a resident psychoanalyst then!

But even better than the panels was the fact that we enjoyed our biggest delegate uptake ever. I7 people just got it. We were humbled by their embracing of our technology and their enthusiastic feedback. Here was a real accomplishment of the mission that lies at the heart of our company: satisfying people’s need to belong to a community and to engage in the warmth of face-to-face interactions, without having to go through the awkward, sometimes insurmountable, initial introduction phase. We’ll definitely be back next year, if they’ll have us that is!

We would like to extend a special thank you to Jean-Bernard Guerree, founder of the i7 Summit and managing director of Avise Partners, Joshua Bower Saul, VP Europe, Patrick Consorti, Market Development and Flavia Fontana Giusti, programme coordinator at Avise Partners for making us all feel so welcome; and a very special kudos to Jacques Collin and his team who manage the exquisite Chateau Les-Fontaines.

Mobile Monday Summit: The Elite of the Global Community hooked on Yasmo Live

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MobileMonday celebrated its 10 year anniversary in Helsinki and attracted representatives from MobileMonday Chapters all around the world. So many different cultural backgrounds meant Yasmo Live came in handy to break the ice, and we’re happy to say we got the elite of the global mobile community hooked on our service. In fact delegates enjoyed Yasmo’s community-building aspects so much that 1/3 of the attendees were already interacting through the app. before the conference had even started!

There’s something incredibly invigorating about the air in Espoo, Finland. Friends were made, great ideas were discussed and borders and languages were transcended. Merrily!

We want to thank Jari Tammisto, CEO & President of MobileMonday and Minna Sarela, Coordinator, for inviting us to such a meticulously organised event and for allowing us to present our service to their Chapter representatives – watch this space for more MobileMonday events soon, we hope!

Mobile 2.0: Thriving Debut in the Global Mecca of Technology

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The presentation we made at Mobile 2.0 in Barcelona in June must have been impressive, because the next thing we knew we were invited to launch the multi-platform version of our app at that most hallowed mecca of technology: Mobile 2.0 in Silicon Valley (Sep 20-21)!

There was a truly magical moment when we fired up the live feed of the app on the conference’s main screen during our presentation and saw that most of the attendees had logged on. So many months of developing, testing, re-testing and re-developing had finally paid off. Whatever their phone, attendees can now use our app – welcome to the future of conference networking, where you will never miss a networking opportunity ever again!

And not only was our debut a great success, but we got to rub shoulders with some of the great and the good of the mobile world: Nokia’s business strategists, Telstra’s Emerging Technology Specialists, MashUp’s founder, Rovio’s – creator of Angry Bird’s – marketing director and Velti’s representatives.

A very special thanks therefore to Gregory Gorman, one of Mobile 2.0′s founders for spotting us in Barcelona and giving us the chance to make a big splash of our launch in Silicon Valley.  Thanks also to the other members of Mobile 2.0′s Organising Committee: Dan Appelquist, Senior Technology Strategist at Vodafone; Mike Rowehl, Angel Investor and founder of MoMo SV and Peter Vesterbacka, co-founder of Mobile Monday and Mighty Eagle at Rovio.