Jan 24

Silicon Valley, here we come!

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It’s tough being away from your spiritual home. Silicon Valley is to Yasmo what Goa is to yoga fanatics who don’t live in India. We love it, and thanks to the latest event we are doing with Informa we will be launching there on 30th January.

Weeeell, close enough anyway. SuperInvestor U.S., which will be using the Yasmo app, will take place at the Fairmont Hotel in the heart of San Francisco. That doesn’t mean we won’t be spending a lot of time in Sand Hill Road though, the Valley’s mecca of venture capital, especially as we are lucky enough to have one of the best guides in town: Scott Ritchie, who just joined Yasmo Live as our VP of Partnerships and Business Development.

We could have done worse: Scott is a tech veteran who has been instrumental in helping some pretty prominent start-ups make it to the big time. He started with Commerce One, helping the company set up international joint ventures, raise capital and recruit country management teams, living through its hyper-successful IPO in 1999. Then he was VP for Business Development at Clickmarks which raised US$ 27 Million before being bought by Semotus Solutions in 2005. Not bad, eh? He’s also the co-founder of PixSense, a mobile app tech darling based…you guessed it, in the Valley.

We’ve raised just over US$ 350,000 to date, and looking for some serious Series A to develop the app further, adding new functionalities and branching out from conferences to any place-based communities: universities, corporations, your local neighbourhood…wherever you might be!

Well, we don’t want to get ahead of ourselves, but watch this space. And if you happen to be in SF next week, give us a shout!

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Nov 21

SuperInvestor: Helping the financial world network itself out of the recession

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Last week, Place Vendôme, in the heart of Paris, was filled with illuminations from its luxury boutique windows, winter holiday decorations and the charming glow of brasseries. A few meters away, down the idyllic Rue de Castiglione, the Westin Hotel was also alight with the screens of hundreds of Blackberries, iPads, and iPhones, all belonging to private equity investors using Yasmo Live.

They were attending Informa’s SuperInvestor conference, which gathers the world’s top private equity investors, to discuss partnerships, emerging markets and solutions for the unique issues facing their industry.

SuperInvestor is indeed super charged. On day one, its 800 attendees were averaging 20 discussions and panels per day. On day 3, Louis, cappuccino “artiste” at the conference bar reported serving 388 caffeinated beverages before lunch time.

We won’t pretend the conference wasn’t a tense affair. We are still weathering one of the worst financial crises in modern times, and Guy Hands, Terra Firma’s iconic leader, summed the mood up well when he explained to a packed audience how desperately the industry needs those who actively take risks and create innovative solutions for real world problems.

It wasn’t surprising in that context that delegates were generally impressed with our app, and with having the entire conference at their fingertips. The PE types to like to be plugged in after all!

This was the first of several investment conferences that Informa ICBI has appointed us to handle around the world. So watch this space to see how we are helping financial professionals around the world network themselves out of the recession!

Oct 20

Making digital history: LondonLaunch:Live

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Another event, another global capital. We might be in a recession, but that hasn’t slowed London down on the innovation front: when London Launch advertises its Live exhibition as “super high tech” it really isn’t kidding. In fact, London Launch was created three years ago with the specific goal of revolutionising the events industry, no less, so we felt quite privileged when they hired us to be a part of their flagship conference.

The concept is simple: simply take apart everything you thought you knew about organising events, and super-charge each element with cutting-edge technology. The result is as beautiful as it is efficient: traditional stands are replaced with digital 3D canvases, marketing collateral is entirely virtual and, of course, networking is put on steroids thanks to the most innovative of all conference apps: yours truly.

LondonLaunch:Live is an event for event professionals, and there is no doubt that it perfectly captures the industry zeitgeist: technology is making quantum leaps, fast moving from the status of nice-to-have to NEED-to-have. In short, the lovely people at London Launch are our type of guys: bold, hungry and perfectly in tune with the era. Our partnership with them is over the long term, so watch this space!

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Sep 07

Presenting Yasmo Live V3: Ubiquity!

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You clamoured for Yasmo Live to work on Android, and we listened. You yearned for the day you could harness the networking power of Yasmo Live on your Blackberry, and we delivered. You dreamt of a time when Yasmo would make full use of your iPad’s potential, and we made that dream come true. Here’s introducing Yasmo Live Ubiquity, the most powerful version of our app to date, available on every major mobile platform.

Following months of intense collaboration with some of our main clients, we have completely revamped the app, to make it slicker and much more user friendly. The result, for one, is that it looks beautiful on all platforms, even on Blackberry which is notorious for its small screen and low-res display. It also makes life a whole lot easier, synching with Outlook and your mobile’s calendar and enabling push notifications so that you never forget any of the meetings set up through Yasmo ever again. We have also reworked the ad-display system, with rotating banners that give our commercial partners a gorgeous, fully immersive advertising platform that adds to the overall aesthetics of the app, without damaging the user experience.

Ubiquity pretty much does what it says on the tin, allowing you to network before, during, and after events, wherever you are and whatever device you’re using. It’s also our biggest innovation to date and our pride and joy. Download it now for iPhone, iPad, Blackberry and Android.

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Jun 21

Hobnobbing with the elite: the New York Forum

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Every successful company has its defining moments: the important turning points when everyone involved knows that they are creating history, the ones that you know for sure will propel you into the big time. Twitter had its SXSW festival, Skype had its Ebay, and now Yasmo has had it’s New York Forum, an invitation-only leadership forum that gathers some of the world’s brightest and most successful executives.

To be sure, we’ve done bigger events. Technology World, for example, catered to more than 2,000 people compared to the NYF’s 500. And it’s not the first time that we have worked for a prestigious company. We have, after all, managed events for the likes of Bloomberg and TechCrunch. But the New York Forum is in many ways simply in a league of its own. For one, the production team behind the event is absolutely world class, led by the former organiser of the World Economic Forum, Richard Attias. The level of participants is astounding too. We had never seen so many Chairmen and CEOs appear on the “People around you” tab of the app. Just check out the list of speakers and you will understand what we mean…and the 500 other “mere” attendees were just as high level.
Then there was also the fact that we were rolling out V2 of our app at the event: fully skinned in the colours of the NYF, featuring Twitter and LinkedIn integration and live video streaming of the sessions. There was even a 17″ screen dedicated to our app in the main lobby, where participants could casually check the programme of the next panel, or the whereabouts of their next break-out session.

It’s fair to say that we have never worked this hard for an event, and collaborating with the likes of Richard Attias & Associates really makes you up your game. And it was all absolutely worth it, obviously. The level of engagement with the app was phenomenal, and on a personal level, it is hard to exaggerate how incredibly inspiring two days of brainstorming with some of the world’s most successful leaders can be. Watch out for your invitation to NYF 2012…you might get lucky!

Jun 19

Richard Attias & Associates appoints Yasmo Live as Social Networking provider for the New York Forum

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New York – Yasmo Live announced today its appointment to provide a tailored onsite social networking service at the New York Forum, an invitation-only event that brings together global thought leaders to find solutions to the many pressing issues faced by the world economy today.

Yasmo Live has customised its mobile application for the New York Forum, which is organised by Richard Attias & Associates. The app presents new features that further enhance Yasmo’s existing mobile networking service which allows attendees to interact with each other and with speakers in real time during conferences. The new app is entirely branded in the New York Forum’s colours and allows live streaming of all conference sessions for delegates to view on their smartphones and iPads. The app is also fully integrated with Twitter, allowing people at the Forum to tweet and follow conversations about the forum directly.

Yasmo Live will cater to the New York Forum’s 700+ delegates, mainly chief executives, policy makers, thought leaders and academics, with speakers including John Turley, CEO of Ernst and Young; Tom Glocer, CEO of Thomson Reuters; Denis Crowley, CEO of Foursquare and Cecilia Attias, whose Foundation for Women presents a key panel at the forum.

As a complement to the onsite networking app, Yasmo also powers a section of the New York Forum’s website which allows delegates to view each other’s profiles and set up meetings ahead of the event and to maintain contact afterwards.

Richard Attias, Founder of the New York Forum, commented: “Yasmo Live offers an innovative way for our delegates to increase the density and quality of their interactions as they meet this year to find solutions to one of the most pressing economic challenges of our era: creating and sustaining growth. Yasmo’s unique analytical tools help us measure the efficiency of these exchanges in real time.”

Areti Kampyli, CEO of Yasmo Live, said: “We are proud to have worked with one of the world’s most influential leaders’ forums to create an entirely customised version of our app with enhanced social networking features. Our appointment for the New York Forum consolidates our presence in the high-end conference space in the US.”

For more information, please contact:
Yasmo Live
Areti Kampyli
t: +44 (0) 7981644975
e: areti.kampyli@yasmolive.com

The New York Forum
Mary Sullivan
t: +1 212 279 3115 ext. 114

About the New York Forum
The New York Forum will bring together business leaders, sovereign fund managers, policymakers and Nobel prize-winning economists to craft innovative ideas addressing current challenges facing the global economy.
CEOs, investors, and policy makers will participate in intensive taskforces led by The Boston Consulting Group to explore the tangible challenges and opportunities associated with specific trends in the current environment.
The Forum aims to create an environment in which leaders from different sectors can collaborate with industry experts to begin the process of reinventing business and creating a new paradigm for growth.
www.ny-forum.com

About Yasmo Live
Yasmo Live is a mobile social networking service designed for the conference industry. It allows event participants to network more effectively thanks to a smartphone app that enables them to browse the profiles of fellow participants and interact with them in real time. It serves as the ‘missing link’ or ‘mutual friend’ event attendees wished they had to help them meet the right people.
Yasmo Live allows delegates to stay in touch with their contacts even after a conference is over, without the fear of losing important business cards. By accessing their profile on the Yasmo Live website, users can manage their conference agenda easily, and recommend events they will attend to their contacts.
Yasmo Live is preparing a series A investment round by year-end 2011.
The company is headquartered in London.
www.yasmolive.com

About Richard Attias & Associates
Richard Attias & Associates is a strategic communications firm that provides private consultancy, idea initiatives and live experiences. Our mission is to help leaders, corporations and nations build their global influence, catalyze innovation and lead the global exchange of ideas.
Richard Attias is the world’s top community builder for the “thinking elite”. Over the last two decades, he has built a matchless reputation for helping nations, organizations and corporations catalyze the global exchange of ideas.
This talent for anticipating the most pressing issues of our time, activating global networks of thought leaders, and inspiring innovation is based on his unique experience developing some of the most influential gatherings of global leaders in the last 20 years including the World Economic Forum in Davos; the Clinton Global Initiative; the Middle East Peace Summit in Jordan; the Dalian Economic Summit in China; and the signature of the General Agreement on Tariffs and Trade (GATT) in Marrakech.
He is also the Chairman of Columbia University’s Center on Capitalism and Society; formed in 2002 to study the workings of well-functioning modern economies, understand how these economies got their dynamism, and how this dynamism impacts employment, among other topics.
www.richardattiasassociates.com
Photos/Multimedia Gallery Available here

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Mar 23

Smart networking for smartphones at Cutec conference

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Cutec is to try and overcome the randomness and awkwardness inherent in large event networking by providing delegates at this year’s Technology Ventures Conference (TVC 2011) with a mobile phone-based tool that helps delegates locate each other, arrange meetings and even alert them when selected delegates arrive at the venue.

In a deal struck with Yasmo Live, Cambridge University’s Technology and Enterprise Club (Cutec), will provide the innovative conference networking application to the 400 expected attendees.

In a deal struck with Yasmo Live, Cambridge University’s Technology and Enterprise Club (Cutec), will provide the innovative conference networking application to the 400 expected attendees.          part2_1

This provides a list on their phones of other conference delegates with photos as well as diary and note tools so they can arrange meetings and follow-ups post-conference.

The photos are an important element as these are what help delegates recognise each other having not met, eliminating potentially embarrassing covert badge reading.

The app also has a voting tool that ties into the conference and TVC 2011 delegates will have the option of using it to select the five startups to pitch before a panel of investors. Pen and paper will be on hand too as the Yasmo Live app is only currently available on the iPhone.

“Networking is at the core of the Technology Ventures Conference which aims to help entrepreneurial students form relationships with high level investors and take their business ideas to the next level,” Cutec president, Vivian Chan.

“Yasmo Live, being a successful technology start-up itself, is a natural partner and we are proud to be pioneering its business networking app amongst our student community at TVC 2011.”

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Dec 03

Thousands of Delegates To Benefit From Yasmo’s Networking Services At Technology World

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London, December 3, 2010 – Yasmo Live announced today that it has been appointed to supply its onsite networking services to the more than 2,000 delegates expected to attend the UK Trade & Investment’s (UKTI) flagship technology event on December 7-8, 2011.

Delegates will benefit from the networking facilities provided by the Yasmo mobile app, allowing them to search each other’s profiles and to connect with fellow attendees directly from their mobile phones. The app will also make the UKTI’s Technology World in partnership with UK NanoForum event a more interactive experience for delegates, giving them the opportunity to interact in real time with speakers and panel discussions.

As part of its engagement, Yasmo Live will also supply the UKTI with a full demographic mapping of delegate networking activities. Thanks to its proprietary conference analytics tools, it will provide detailed statistics on the interactions conducted through its app at the event, which can be broken down by key indicators such as the geographical origin or the business function of delegates.

Stephen McGowan , Head of ICT Operations at UKTI, commented: “Yasmo Live is a welcome addition to the resources we offer our delegates, and to the measurement tools we use to make Technology World as productive an event as possible”.

Areti Kampyli, CEO of Yasmo Live, commented: “Technology World is a hugely successful event at the cutting edge of technology and science. We are delighted to have been selected to cater to the networking needs of such an elite cast of delegates”.

About Yasmo Live
Yasmo Live, www.yasmolive.com, is a real-time mobile conferencing tool that allows event attendees to see their fellow participants’ profiles on their mobile’s screen at conferences supporting its service. Yasmo Live bridges delegates’ digital and real presence, using their mobile phones to enable them to search and display people’s profiles that are physically nearby. It serves as the ‘missing link’ or ‘mutual friend’ event attendees wished they had, to help them meet the right people. The company is headquartered in London. For more information, contact Areti Kampyli at areti.kampyli@yasmolive.com or on +44 (0) 7981644975 or follow us on Twitter @yasmolive.

About Technology World in partnership with UK NanoForum 2010
For 2010 the UKTI has brought together two previously successful events, Technology World and UK Nano & Emerging Technologies Forum,to create one major two-day event that showcases the best of UK science and technology to an international audience. Last year the two events jointly attracted over 1700 visitors, facilitated more than 3,000 meetings between UK and overseas companies, and generated an estimated £118 million of potential business transactions. This year, the event will be held at the impressive ExCeL Convention Centre in London.

For more information please click here

Nov 08

Yasmo Live partners with Living Labs Global to offer a radically new networking experience

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Yasmo Live announced today that it has entered a partnership with Living Labs Global, a pioneering initiative, led by European Cities, with the objective to promote innovation in services and mobility in cities.

Yasmo Live will be offering its on-site networking services to maximise the delegates’ networking opportunities before, during and after the ‘Summit on Service Innovation in Cities’, November 24-25 in Copenhagen, where Yasmo Live will be offering its on-site networking services to maximise the delegates’ networking opportunities before, during and after the event.

Yasmo Live will allow users to search through picture-based profiles of fellow attendees directly on their phones, to identify contacts of interest instantly and to arrange on-the-spot meetings.

Sascha Haselmayer, General Director at Living Labs Global commented: ‘Mobility is a paradigm shift in which the user, as a citizen, professional or visitor, is expecting public and private services to be tailored to his needs, delivered on demand, anywhere. Yasmo Live fits perfectly with our mission to materialise the shift that new technologies are bringing and we are proud to be the early adopters of such an innovative networking tool at our conferences.’

Areti Kampyli, CEO of Yasmo Live, said: ‘We are thrilled to be partnering with Living Labs Global, whose objective is to make service innovation happen, as together we can create a springboard for technologies like Yasmo Live to improve our day-to-day lives.’

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Oct 26

Yasmo Live nominated for Best Mobile Startup at the TechCrunch Europe Awards!

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You heard us! Yasmo Live has been nominated in the Best Mobile Startup category at the Europas, the TechCrunch European startup awards. So vote for us now if you have already experienced the addictive power of our networking app, or read on if you don’t know us, but are ready to be convinced.

The Europas recognise and celebrate the most compelling technology startups and innovations of the past year, and we are definitely up there with the best of them. Twelve months ago, the Yasmo App was little more than an elaborate concept in the mind of its founders, who were living off a tiny grant and their bloated credit cards…nowhere near the serious contenders we are now!

So why do we deserve to win the awards?

First, our application is a visionary solution to conference networking, the missing link between Foursquare and LinkedIn that ensures you will never miss another opportunity at a conference ever again (Seriously? You didn’t know? Get the 2 minute low-down by watching our video)

Second, we’ve blazed ahead in the last twelve months, securing two rounds of angel investment and developing a very slick, fully functional app for iPhone – look for us on iTunes – and J2ME, meaning anyone can use it, as long as they have a java-enabled phone (think BlackBerry, Nokia, HTC, Samsung, Motorola, etc)

And Third, if that hadn’t convinced you yet, we’ve already managed to build a very serious client list of well established event organisers including the Mobile 2.0 committees of Barcelona and Silicon Valley, MobileMonday Global, Avise Partners for the i7 summit and the World Investment Forum and Living Labs Global, with some more biggies in the pipeline.

Winning these awards would be a tremendous recognition of the work we have accomplished so far, and a very powerful marketing tool. Every single vote counts, so please vote for us here and ask your friends, families, followers, colleagues, contacts and whoever else you can think of to do the same!

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